Product · Building
PetFoodVerify
PetFoodVerify helps pet food brands monitor recall and safety signals across multiple countries from one place.
01Who it helps
- Pet food brands selling in more than one market
- Compliance teams tracking recalls manually across regulator websites
- Operators who need faster warning when regulators publish new notices
02The problem
Customers, retailers, and regulators expect quick action when recalls happen, but recall data is scattered across different government sites and arrives in different formats. The first hour after a regulator posts a notice is when the cost of finding it manually is highest.
03What exists now
Building. The first version focuses on recall monitoring across FDA, EU, UK, AU, NZ, and CA sources, with verified ingredient and facility cross-referencing. In private beta with three design partners.
04What doesn't exist yet
Public self-serve product. Onboarding currently goes through a paid discovery conversation while the data foundation matures.
05If this is you
Pet food brands selling across jurisdictions: contact the lab to be an early design partner.
Proof · current state
- Recall data ingested from 6 jurisdictions (FDA, EU, UK, AU, NZ, CA)
- Ingredient and facility cross-referencing live in private beta
- Three design partners actively shaping the schema
Currently in private beta with three design partners. Public launch comes after the data foundation is stable and the safety checks are reliable.
06Recent · ship log
- Per-product ship log added; develop-in-public posture replaces the deprecated /now/ page.
- Three design partners actively shaping the recall schema in private beta.
- Recall data ingestion verified across all six target regulators (FDA, EU, UK, AU, NZ, CA).
- Ingredient and facility cross-referencing live in private beta.
Notes from the build
PetFoodVerify is the lab's second product and the first one engineered against the multi-jurisdiction-compliance capability from day one. The hard part isn't surfacing recall notices once they exist; it's reconciling the same product or facility across regulators that disagree about how to name it.
The lab is building this with three design partners — pet food brands selling across at least three jurisdictions each — so the data model is shaped by real recall workflows, not by a regulatory taxonomy nobody actually uses.